HOW THE COOKIELESS FUTURE IMPACTS PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit history to the last touchpoint an individual involves with before taking a preferred activity. This attribution design can be valuable for determining the performance of your brand understanding projects.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit rating to the last touchpoint a user engages with before taking a preferred activity. This acknowledgment version can be valuable for gauging the effectiveness of your brand name recognition projects.